Case Study

1. Write a list of general terms related to NMT.
2. Write a list of key terminology related to your chosen technology.
3. From your blog, select 10 statements (stats, quotations) that you have found during your research which relate to debates on audiences' changing experiences, institutions response to technology, the future etc. NAME ANY SOURCES

Interactivity – encourages the audience to be less passive and to engage with the media rather than just consuming e.g. red button on Sky. NOTE: non linear experience.

Democratisation – the ability to communicate your opinions and ideas, or share your creative output e.g. blogging.

Personalisation – the ability to offer users a personalised experience e.g. Sky+ allows users to pause live television and record their favourite programmes.

Convergence - The process in which multiple technologies form together to form a new product i.e. VCR/DVD/CD players.

Digitisation - the material, whether picture, text or film can be reproduced by computers digitally in a very long sequence of 0's and 1's. This means the information can be sent digitally through computerised systems, for instance Sky+, and becase the square wave can only be a 0 or a 1, no where in between, there is barely any interference.

Linear/Non Linear - a linear experience is one that starts, goes in a straight line until it finishes e.g. a film at the cinema, you start watching at the start of the film and stop watching at the end of the film. Non linear is different, when someone uses interactive television, they can choose a variety of different extras e.g. alternative voiceover, extra video footage or explanitory text. this will give the viewer a unique experience to that narrative, and is controlled when they hit the red button. This experience then can be described as non linear.

2. MMORP - Mass multiplayer online role playing game.