2b

The internet is used by all different types of media in an attempt to maintain their profits. Newspapers and magazines all now have additional websites in conjunction with their high-street products in order to try and maintain and increase their audiences. An example could be the Guardian which has its own website where all the articles in the paper can be found and searched on the webpage and there are also stories exclusive to the internet. Audiences would be attracted by the different ways to keep up-to-date with the news which are only available on the internet.Television is also available on demand online. An example could be channel E4 which has recently lanuched 4OD, television on demand where users can watch a programme they missed whenever they want up to a week after it was aired. Moreover, audiences can use online technology for more uses than a television can offer and a wider variety and personal preference. Internet users are able to watch films, music videos, documentaries and sketches on the Internet. Also in order to match the demands of their audience, television shows and music artists also have their own websites and information pages so they can keep fans interested and gain a strong following.The impact of blogging is also evident aas they allow anyone to write and publish anything they want and other internet users can view them and make comments. Overall it is clear that broadband has democratised the media world and gives audiences a choice of what they can do. In addition to this, it is likely that the internet will gain dominance of many markets in terms of shopping and researching for products in the near future.